Advertising is a reality in today’s world, and people find that they receive ads that are irrelevant to them. With our tailored marketing program, Virgin Mobile will work to ensure that the offers participants receive when using our services may be more relevant, rather than random marketing ads. In other words, participants won’t see more ads, just more relevant ads.

If you participate, Virgin Mobile will be able to customize advertising based on your usage patterns, similar to the ways that companies like Google and Facebook have been doing for some time. Google and Facebook may sometimes use an individual's detailed URL and location info for marketing purposes and/or to limit the number of irrelevant ads a user might see. If you agree, Virgin Mobile will collect information based on your browsing patterns, location information, the account information you provided when you obtained services from us and information on how you use our services for marketing purposes.

What kinds of information will we collect from you?

We collect the information you provide when you subscribe to and use our services. Depending on which services you use, Virgin Mobile will collect different types of information.This can include:

•   Account information: Network type (e.g. LTE), rate plan, address, email address, age, gender and preferred language.
•   Wireless service usage details: Information relating to your usage of our products and services such as number of text messages sent and location information.
•   Browsing activity and application (app) usage: Web pages you visit from your mobile device and apps used, and full URLs.

This will provide a number of benefits to you including the following:

1. We can help make the online ads you do see, and online offers and discounts you are presented with, more relevant to you. This could also provide savings and value to you. Note that our marketing partners will not receive your details or personal information; we just deliver the offers you receive on their behalf.

     A travel agency may want to advertise vacation deals by sending a special offer via banner ad or pop-up ad to people that have an interest in ‘Travel' based on their website and app usage.

2. We can use specific mobile phone locations to market Virgin Mobile products and services that are better suited to your needs. This information helps us create more relevant and better value offers for you. 

      If you travel to the United States frequently Virgin Mobile may let you know about travel packages offered that will help save you money when you use your mobile device for making calls or using data in the United States.

Remember, you can change your mind about participating in Virgin Mobile's new online marketing program by visiting vm.ca/marketingpreferences. Participation is not a condition of service from Virgin Mobile.

Rest assured, your privacy is an important priority for us. That is why we do not ever disclose your personal information to 3rd parties to market their products and services without your further express consent.